What is SEO & Why is it Important?
SEO, or Search Engine Optimization, is the process of improving a website's visibility on search engines like Google. By optimizing various elements of your website—such as content, keywords, and technical structure—SEO helps your site rank higher in search results, making it easier for potential customers to find you. This is crucial because higher visibility leads to more traffic, which can translate into increased leads, sales, and overall business growth. In a competitive online market, effective SEO is essential for standing out and reaching your target audience.
Weekly Keyword Research
Keyword research is a constant in SEO because it is always changing. Identifying the relevant keywords based on topic and region can put you ahead of your competition over time. We have the tools to identify and monitor this for you to implement the plan of attack.
Review Competitor Keywords
The ability to scope out your competition is a great way to gain insight into their strategy as well as benchmark where you are compared to the rest of the field. If there are gaps in the keywords being used, we can take those opportunities and capitalize on them to expand our reach and increase our positioning.
Optimize our Strategy
The tools we use are similar to other digital agencies where based on site audits, it will provide potential ideas that can improve your organic traffic and separate it by web page. It is a great way to constantly improve over time based on how the web bots crawl and view your website.
