Review and Measure ROI
If you are not able to measure an activity, should you be doing it? In marketing the answer is NO. Sometimes you don't have a way to track your efforts and that is where our value comes in. We can track everything we do! It is vital for constant improvement. If something does or doesn't work, we need to know that so we aren't traversing the terrain blind folded. This also creates as much transparency as possible for our efforts.
Determine Missing Opportunities
Utilizing ads provides your business a great asset to get seen with a targeted approach. Because these ads are meant to get the most spend out of you as possible, they find ways that can improve your ROI by suggesting changes to your approach. We can lean on this and decide what fits within your budget to drive more traffic to your website and increase call to action conversions.
Optimize Keywords & Measure
When was the last time you decided to change the keywords you are targeting for your paid ads? Are you identifying exact matches or broad matches? By us doing the research on popular keywords, our efforts can become more cost effective to generate more paid leads for your business. Identifying your original ROI, we can look for other ways to increase it while monitoring it on a regular basis.
