Review Your Past Campaigns
If you are producing customer email campaigns, we will review the past campaigns, the results, and the content. We will compare it to industry averages and look for ways to improve your click throughs. Email marketing is a great way to keep your brand in their mind when they need heating and cooling services. If you are not currently sending emails, we can create a plan to collect subscribers over time.
Provide Feedback
If you are not trying new things, you will never know if it works or not. A/B testing your email subject lines is also a great way to identify the verbiage that increases engagement rates. We will provide feedback on your past campaigns and set goals to strive for so that your efforts are maximized to generate more leads.
Implement A Strategy to Drive Engagement
Implementing an email campaign strategy involves several key steps to ensure that your messages effectively reach and engage your audience, driving desired actions such as sales, sign-ups, or other forms of customer engagement. Examples of this would be to segment your customer base, create customer journeys that have automation capabilities, and designing visually appealing emails. We will be here to help every step of the way!